Clicks, enquiries and sales

44 seconds · narration and speech captions · fictional or illustrative examples.

Narration transcript

Your post gets a few clicks. Good start. But what happened after the click?

Keep views, clicks, enquiries and verified purchases in separate columns. They tell you different things.

For one small test, record the date, channel, message and destination. Add only the results you can actually see.

Here’s a fictional row: a hundred views, eight clicks, two enquiries and no verified purchases. That’s interest, with more to learn.

If you’re using affiliate links, check the provider’s records for conversions and commissions. Don’t turn clicks into guessed income.

Choose the business result you want, change one thing where possible, and record what happens. Day Six helps you set up your first useful test.

Video outline

Measure the useful result: A click is not a sale.

Attention, interest and revenue are different outcomes.

Captioned walkthrough · fictional example

1 / Keep separate columns: What can you actually see?

Views: exposure
Clicks: followed a link
Enquiries: contacted you
Verified purchases: bought

Do not fill gaps with guesses.

Use only measurements you can verify

2 / Record one test: Make comparisons possible.

Date and channel
Message or video
Destination link
Observable outcomes
Cost, if any
Next change to try

Keep enquiries and purchases separate.

No visitor tracking is implied by this example

3 / Read a fictional row: Interest needs a next step.

Example only:
100 views
8 clicks
2 enquiries
0 verified purchases

Eight clicks do not mean eight sales. The next test could make the enquiry route clearer.

Illustrative numbers — not AI on Toast results

4 / Check revenue records: Use the source of truth.

For affiliate conversions and commissions, check the provider’s dashboard.

A small sample can guide the next test. It does not prove a guaranteed conversion rate.

No income or conversion guarantee

Your next small task: Track one small experiment.

Choose one business outcome.
Change one thing where possible.
Record what happened.

Free lesson:
www.aiontoast.com/academy/day-6

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